Marketing automation solution for VR Group - Invitation to participate

VR-Yhtymä Oyj / VR-Group Plc (hereinafter also "VR" or "contracting entity") is starting a public tendering process to procure a marketing automation and customer communications system. The system handles automated marketing processes and customer communications such as newsletters and application messaging and loyalty program events. The goal of this procurement is to acquire a modern marketing automation/customer engagement system for VR’s passenger traffic operations in Nordics. The procurement includes the system license, possible other licenses required for system add-ons (such as email gateways etc.), support, monitoring and maintenance services to ensure the system remains operational throughout the contract period. The supplier will also be responsible for managing the hardware, software, and security required for the system. This procurement focuses on providing the system as a service (SaaS). This does not include implementation and ongoing services for operational tasks. The preliminary description of the procurement is attached to this invitation to participate (Annex 1). The description and related documentation will be specified during negotiations and the final subject-matter will be described in the final invitation to tender. This procurement is made for VR-Group Plc and VR Snabbtåg Sverige AB. The agreement can be extended to other VR-Group's subsidiaries during the contract period. The aim is that the procurement process would end in Q1/2026. The schedule of the procurement may however change during the procurement procedure. VR is looking for partner which has a capacity to meet VR’s future needs in effectively managing customer engagement, personalized marketing, and communication strategies.